eCommerce

Social Media Content & eCommerce

August 7, 2020

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Content Creation: Critical in eCommerce

Click, connect, network, purchase, share, like, comment - social media is a consistent and dominant force in our daily lives. And these days, producing quality, creative social content is increasingly important to running a successful business. The key to effectively utilizing social media is focusing on exciting, accessible, and engaging content that reflects what your business can provide the consumer. There are countless statistics that contradict the notion that the ROI of investing in a business' social media presence isn’t high enough to justify the upfront expenses or manpower needed to run successful social media accounts. Research has shown that close to 50% of the world's population utilizes social media - placing the worldwide total at approximately 3 billion! Additionally, 54% of social browsers use social media to research (and often buy) products. When you realize the scope of users that interact everyday with social media platforms such as Facebook, Twitter, Instagram, LinkedIn, YouTube, and a host of other sites, there's no denying the benefits of providing quality content to promote your business.

Another Happy Customer

Some businesses may think that social media is unnecessary because of the industry they are in, yet the reality is that whether a consumer has a favorable interaction with a company is largely based on the social media experience the business provides. It has been found that 71% of consumers that experience an enjoyable social media experience with a brand are more likely to recommend it to others. So by providing that enjoyable social experience, you are organically creating motivated brand ambassadors that don’t require payment for promotion (we love free promotion). It holds true that creating happy customers through quality products or services is a huge part of success, but now delighting customers through social media is just as important. 50% of Gen Z and 42% of Millennials recognize social media as the single most relevant advertising channel to their demographic. These stats really showcase how critical it is to the overall success of a business to effectively utilize social media content in a world that is largely centered around this medium. 

How to Create Content

The main obstacle most businesses face when it comes to content creation and promotion on social media platforms is the inability to produce quality in-house content.  This reality forces a lot of companies to outsource content creation and promotion, which can come at quite a premium if you hire an outside advertising agency to manage this leg of your business. Whether you facilitate in-house content creation and social media management or outsource to an agency, this aspect of a business is essential for online presence and growth in this day and age. 

You may be asking yourself, "How does ShipDaddy fit into all of this? What sets this company apart from others in terms of content creation and social media interaction for your product?" (Glad you asked) Unlike other 3PL companies, ShipDaddy offers top-notch custom content creation and utilizes cutting edge in-house marketing. And the great news is that you can access our content and marketing team to boost your social presence as a ShipDaddy partner!

Here's some content we had a lot of fun making:

ShipDaddy takes advantage of analytics to determine the most effective marketing and social media strategies through the synthesis of data on engagement, demographics, CPA, reach, and much more. We’re then able to apply these statistics and data points to effectively strategize social media promotion and create custom tailored content.

Contact us here to learn more about how we can partner with you to grow your brand and enhance your content - from product photography to video creation to running advertising campaigns, we got your back! And stay tuned for some upcoming features on content we've created for our partners!!


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