Fulfillment

Crowdfunding Fulfillment

August 5, 2020

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Crowdfunding as a Tool

Crowdfunding is an increasingly common tool when it comes to financing a new product launch. Through crowdfunding, eCom businesses are able to simultaneously raise awareness and fund the first production cycle of a new product. There can be some major promotional and logistical advantages to launching a crowdfunding campaign through a platform like Kickstarter or Indiegogo. One such advantage is the ability to promote a product concept prior to having all of the logistics of distribution sorted out. Some widely known products got their start on crowdfunding platforms - and arguably never would have achieved such success without them (ShipDaddy is working with a Kickstarter client right now - and we'll tell you all about them below).

Don’t Sleep on the Fulfillment

Fulfilling crowdfunded projects is quite different from fulfilling traditional eCommerce items. One of the main differences is with how the orders are placed and fulfilled. With traditional eCom fulfillment, there’s usually a steady flow of orders that come in over time and get fulfilled on a rolling basis. However, with crowdfunded products, there’s one order of a large number of products that need to be picked, packed, and shipped relatively quickly and in large batches.  

In-House Fulfillment vs. Outsourcing

As a merchant, you already know people want their orders, and they want them ASAP. Falling short on fulfillment will leave you with angry customers that could become very active reviewers (and we don’t want that). Plus, if the actual cost of storage and reward fulfillment isn’t fully accounted for, it can be a huge problem for profit margins and the long term success of the venture. A lot of eCommerce business owners can end up pretty overwhelmed after coming down from the initial high of a successful crowdfunding campaign.  And even though most entrepreneurs are used to grinding out long days and short deadlines, a successful Kickstarter campaign is usually too much to handle for even the most motivated business owners.

In-house fulfillment can be an option for smaller crowdfunding projects, but the more successful campaigns will usually require a fulfillment partner experienced in handling large volume shipping. Another consideration is that most fulfillment companies will not work with crowdfunding projects because of order minimums, customer longevity, and customization level - there are too many variables most 3PL's don't want to deal with.

Does ShipDaddy do Crowdfunding Fulfillment?

Of course he does! When it comes to selecting a fulfillment partner for a crowdfunding campaign, you want someone that knows crowdfunding. Before becoming a fulfillment guru, ShipDaddy was part of a venture that ran a highly successful Kickstarter campaign. In fact, it was a large part of what inspired him to write his Manifesto and get into fulfillment.  You’d be hard pressed to find a fulfillment partner that is better acquainted with all aspects of crowdfunding and fulfillment. On top of having firsthand experience running a Kickstarter, ShipDaddy offers custom merchandise services to give your crowdfunding campaign that extra boost. Check out the t-shirt we made for our crowdfunding client, OK Boomer:

Read more about our Print-On Demand offerings here

 

OK Boomer Partnership

Having run a successful Kickstarter campaign himself, ShipDaddy now helps other companies get their crowdfunding campaigns over the finish line.  ShipDaddy is working on the currently active Kickstarter campaign for OK Boomer, a trivia game with questions for every generation, that can be viewed here. ShipDaddy is not only fulfilling all orders through the Kickstarter campaign, but assisting with custom merchandise and strategy as well.  I know what you’re thinking - this ShipDaddy character is a jack of all trades, a true renaissance man . . . and you’re not wrong for thinking that. In fact, that is an astute observation.

Contact ShipDaddy below to find out what a crowdfunding fulfillment partnership would look like for you. ShipDaddy customers benefit from highly reduced shipping costs, transparent fees, little to no storage costs, and a high level of crowdfunding expertise and experience that other fulfillment partners simply can’t offer. 

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