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Fulfillment

Why One-Size-Fits-All Fulfillment Pricing Doesn’t Work for eCommerce Brands

June 24, 2025

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This is a quote block. Fusce mollis posuere urna, at rutrum sapien tincidunt a. Praesent mattis mauris massa, vitae luctus nisi finibus eget. Ut scelerisque neque nisl, eget commodo lectus pretium non. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Praesent ac libero malesuada, ultricies magna sit amet, tempor sapien.

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Your business isn’t average—so why are you paying for fulfillment like it is?

We know that tiered 3PL pricing can be as confusing as a phone bill from 2005. You’re lumped into a “small,” “medium,” or “enterprise” bucket, regardless of your actual needs and likely paying for services you don’t even use. At ShipDaddy, we know you deserve better.

Because when you’ve worked this hard to build your eCommerce brand, the last thing you want is fulfillment that feels off the rack. You want something tailored. Scalable. Flexible. Transparent. You want a pricing model that actually works for you, not against you.

What Is One-Size-Fits-All Fulfillment Pricing?

Many 3PL providers still use flat-rate or tiered pricing models that bundle services like pick and pack fees, storage, packaging, returns processing, tech access, and more into one set monthly cost.

Sounds simple, right? Except... it’s not. These plans often include services you don’t need, exclude the ones you do, and penalize you for growing (hello, unexpected fees and capacity limits). But we know growth is the whole point. 

The result? You're locked into a plan that doesn’t flex with your business. And in the fast-moving world of eCommerce, flexibility is everything.

Why It Doesn’t Work

Here’s where one-size-fits-all falls apart for modern eCommerce brands:

1. Your Products Aren’t Generic—Your Fulfillment Shouldn’t Be Either

Selling handmade candles? Supplements? Custom apparel? Each product has unique storage, packaging, compliance, and handling needs. Flat pricing ignores those differences. You might be paying the same as a brand shipping feather-light socks, when your product needs bubble wrap, insulation, and a little TLC.

2. You’re Paying for Overhead You’re Not Using

Pre-bundled pricing tiers are designed to work on average which means there’s always bloat. If you’re not using the included returns processing, premium packaging, or API integrations, you're still footing the bill. Why pay for services that don’t serve you?

3. It’s Hard to Scale Smarter

Rigid pricing makes scaling up a headache. Want to test a new product line or launch a limited-edition collection? You’ll likely have to upgrade to a higher tier, even if you don’t need everything it comes with. 

4. You Miss Out on Strategic Support

Cookie-cutter pricing tends to come with cookie-cutter service. At ShipDaddy, we think fulfillment should be a partnership, and we want to see you grow. When your 3PL is just throwing your orders into boxes, they’re not helping you think about growth, optimization, or future planning. But we always are. 

What Smart Brands Choose Instead

Smart, growing eCommerce brands are ditching outdated tiered pricing in favor of custom quotes—and for good reason.

Custom pricing means:

The ShipDaddy Difference

At ShipDaddy, we don’t do cookie-cutter. 

We build your fulfillment plan around your business—starting with a real conversation about what you sell, how you sell it, and where you're headed. Then we create a pricing structure that reflects that, with:

When your fulfillment is handled by someone who actually understands your brand, your customers feel the difference. And so does your bottom line.

Ready to Break Up With Your Pricing Tier?

If your current 3PL treats you like just another SKU, it’s time for a partner who sees the bigger picture. One that knows great fulfillment isn’t just about getting packages out the door, it’s about building a customer experience that supports your brand, your goals, and your growth.

At ShipDaddy, fulfillment fits your business, not the other way around. Want pricing that actually makes sense for you? Get a free custom quote today and see what fulfillment built around you really feels like.

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