eCommerce

Big Changes Coming for Amazon Merchants

August 5, 2020

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Amazon Seller Pages Are No Longer Anonymous

Anonymity is something that we can all get behind in certain aspects of life. But, if you’re a US based seller using Amazon as an eCommerce platform, your anonymity is about to disappear. Amazon recently announced that it will require all sellers to provide key business details if they wish to continue selling products on the eCom giant’s marketplace.

“Beginning on September 1st, 2020, we will display a seller’s business name and address on their Amazon.com Seller Profile page. For individuals, we will display the individual name and address. This is consistent with Seller Profile pages across Amazon stores in Europe, Japan, and Mexico.” – Amazon

Required Seller Disclosures

However, the required information disclosures in the seller profiles don’t stop at just the business name and address. The seller profiles must also include the business type (private or public), trade register name, phone number, and customer service contact information. Amazon will also require information on any fulfillment company handling products (such as your very own ShipDaddy). Amazon added, “We are making this change to ensure there is a consistent baseline of seller information to help customers make informed shopping decisions.”

Cracking Down on eCom Scammers

This decision was prompted by a recommendation from the US Department of Homeland Security (DHS). DHS believes the move will help crack down on counterfeit goods, and be a huge benefit to consumers. experiencing issues with a merchant. Additionally, DHS believes the change will allow consumers to better research sellers and make more informed shopping decisions with the newfound transparency. Perhaps the most beneficial effect of the changes to seller profiles is that consumers will now have a better and more efficient path to legal recourse if a product causes them harm.

With the amount of sellers utilizing the channel it is difficult for Amazon to weed out all of the bad apples in the bunch. Requiring the information of all sellers allows for third-party companies to dig into the US marketplace in ways they haven’t done before - all while helping clear out sellers trying to wrong consumers. 


Most Amazon customers probably won't even notice the anonymity changes to seller profiles, though they, along with the eCom industry as a whole, are the real winners in this move. Seller anonymity has no real negative benefits for anyone (minus shady eCom artists), and provides the type of transparency and accessibility the eCommerce industry can always use more of.

ShipDaddy is your flexible, accessible partner in fulfillment. Click here to request a quote today!

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